Free Seller Tools

100+ Ecommerce Terms to Know




  • Cart abandonment rate

    The percentage of buyers who add items to their cart but do not complete the checkout process.
    Learn more about cart abandonment rate →

  • Category

    A grouping of similar items on Etsy, such as “jewelry,” “home decor,” or “vintage clothing.”
    Learn more about product categories →

  • Conversion funnel

    The path that a buyer takes from the initial visit to a shop to completing a purchase.
    Learn more about conversion funnels →

  • Conversion optimization

    The process of making changes to a shop or listing to increase the likelihood of visitors making a purchase.
    Learn more about conversion optimization →

  • Conversion rate optimization (CRO)

    The process of making changes to a shop or listing to increase the likelihood of visitors making a purchase.

  • Conversion rate

    The percentage of visitors to a shop who make a purchase.

  • Coupon code

    A code given to buyers for a discount on their purchase.

  • Craft fair

    An in-person event where artisans and makers sell their handmade goods directly to customers.

  • Cross-selling

    Suggesting additional items to a buyer to complement or enhance their purchase.

  • Custom listing

    A listing created specifically for a buyer’s custom order request.

  • Custom order

    A unique item created specifically for a buyer’s request.

  • Customer retention

    The process of keeping customers engaged and coming back for repeat purchases.

  • Customer service

    The support provided by a seller to their customers, including answering questions, resolving issues, and addressing concerns.


  • Description

    A detailed explanation of a listing that provides buyers with important information about the product.

  • Digital downloads

    Products that are delivered electronically, such as digital art, patterns, or music.

  • Dropshipping

    A fulfillment method where a seller lists and sells products that are fulfilled and shipped by a third-party supplier.


  • Eco-friendly

    A term used to describe products that are made using environmentally sustainable materials or processes.

  • Email marketing

    Using email campaigns to promote a shop or product and keep customers engaged.

  • Etsy Ads

    A paid advertising service offered by Etsy that promotes a seller’s listings on and off Etsy.

  • Etsy Teams

    Groups of Etsy sellers with similar interests or locations who come together to support and promote each other’s shops.

  • Etsy

    An online marketplace where handmade, vintage, and unique items are sold.


  • Featured listings

    A paid service offered by Etsy that highlights a seller’s listings in specific areas of the Etsy website.

  • Feedback

    A review or rating given by a buyer to a seller after a transaction is complete.

  • Free shipping

    A promotional offer where the seller covers the cost of shipping for the buyer.

  • Fulfillment

    The process of packing and shipping orders to buyers.


  • Gift wrapping

    An optional service provided by the seller to wrap and present a sold item as a gift.

  • Gross sales

    The total amount of money earned from sales before any fees, taxes, or expenses are deducted.


  • Handmade

    Items that are made by hand, rather than mass-produced by a machine.

  • Hashtags

    Keywords or phrases preceded by the pound symbol (#) used to categorize and search for content on social media.

  • Holiday shopping

    The period of increased shopping activity during holidays such as Christmas, Valentine’s Day, or Mother’s Day.


  • Intellectual property infringement

    The unauthorized use of someone else’s intellectual property, such as trademarks, patents, or copyrights.

  • Intellectual property rights

    The legal rights that protect a seller’s intellectual property, including trademarks, patents, and copyrights.

  • Intellectual property

    The legal ownership and rights to creative works, such as trademarks, patents, and copyrights.

  • International shipping

    The process of shipping items to countries outside of the seller’s own country.

  • Inventory

    The total number of items a seller has available for sale in their shop.


  • Keyword research

    The process of researching and identifying relevant keywords to use in a shop’s tags, titles, and descriptions to improve visibility in search results.

  • Keyword stuffing

    The practice of using excessive or irrelevant keywords in a shop’s tags, titles, or descriptions to manipulate search rankings.


  • Listing

    A product or item that is listed for sale in an Etsy shop.

  • Local pickup

    An option for buyers to pick up their purchased items directly from the seller’s location.


  • Marketplace fees

    The fees charged by Etsy for selling on the platform, including listing fees, transaction fees, and subscription fees.

  • Mobile optimization

    The process of optimizing a shop or listing for mobile devices, such as smartphones or tablets.


  • Order fulfillment time

    The amount of time it takes a seller to complete and ship an order to the buyer.

  • Out of stock

    A status indicating that a listing is temporarily unavailable for purchase.


  • Packaging

    The materials and design used to package and present a sold item to the buyer.

  • Payment processing

    The system used to accept payment from buyers, such as Etsy Payments or PayPal.

  • Photography

    The visual representation of a listing, including product images and lifestyle or styled photos.

  • Product liability

    The legal responsibility of a seller for any harm or injury caused by their product to a buyer or third party.

  • Promoted listings

    A paid advertising service offered by Etsy to promote a seller’s listings in search results.


  • Referral program

    A program where sellers can earn rewards or discounts for referring new customers to Etsy.

  • Return policy

    The rules and procedures for returning an item for a refund or exchange.


  • Sales tax

    A tax levied by the government on the sale of goods and services.

  • Seller dashboard

    A customizable dashboard that displays key performance metrics and insights for an Etsy shop.

  • SEO title

    The title of a listing that is optimized for search engines and contains relevant keywords.

  • SEO

    Search Engine Optimization, the process of optimizing a shop or listing to appear higher in search results.

  • Shipping

    The process of sending a sold item to the buyer, including packaging, labeling, and delivery.

  • Shop announcement sale

    A promotional sale that a seller offers to their customers through a shop announcement.

  • Shop announcement

    A message displayed prominently on a shop’s homepage, often used to share important information with customers.

  • Shop banner

    A graphic banner at the top of a shop’s homepage that displays the shop’s branding or information.

  • Shop critique

    A review or analysis of a shop’s performance and areas for improvement, typically provided by an outside expert or consultant.

  • Shop local

    A feature on Etsy that allows buyers to search for sellers in their local area.

  • Shop manager

    The backend of an Etsy shop where sellers can manage their listings, orders, and shop settings.

  • Shop owner

    The person or people who own and operate an Etsy shop.

  • Shop policies

    The rules and guidelines a seller establishes for their shop regarding payment, shipping, and returns.

  • Shop rating system

    A system where buyers can rate and leave feedback on their experience with a seller, typically using a star rating or similar.

  • Shop rating

    A score or rating provided by customers to reflect their overall satisfaction with the shop and its products.

  • Shop sections

    A way for sellers to organize their listings into different categories or themes.

  • Shop showcase

    A curated collection of featured shops or products, typically promoted by Etsy.

  • Shop stats

    Data and analytics that provide information on a shop’s performance, including views, favorites, and sales.

  • Shop suspension

    A temporary or permanent closure of an Etsy shop due to policy violations or other issues.

  • Shop updates

    A feature that allows sellers to post new content, such as photos, videos, or announcements, to their shop’s homepage.

  • Shop vacation

    A temporary closure of an Etsy shop, typically used when a seller is unable to fulfill orders for a period of time.

  • Shop

    The online store of an Etsy seller.

  • SKU

    Stock Keeping Unit, a unique identifier used by sellers to keep track of their inventory.

  • Social media marketing

    Using social media platforms such as Facebook, Instagram, or Twitter to promote a shop or listing.

  • Social proof

    The concept that people are more likely to trust and follow the actions of others, such as positive reviews or recommendations.

  • Sponsored ads

    A paid advertising service offered by Etsy that promotes a seller’s listings in search results or on other parts of the Etsy website.

  • SSL certificate

    A security certificate that encrypts data and protects sensitive information, such as payment details, during online transactions.

  • Supply chain

    The process of sourcing, manufacturing, and delivering products, including the various intermediaries involved in the process.


  • Tags

    Keywords or phrases that are used to describe a listing and help it appear in relevant searches.

  • Taxes and fees

    Additional costs associated with selling on Etsy, such as transaction fees and income taxes.

  • Terms of service

    The legal terms and conditions that govern the use of Etsy and the relationship between sellers and buyers.

  • Time management

    The process of efficiently managing and prioritizing tasks to maximize productivity and minimize stress.

  • Tracking

    A code that allows the buyer to track the status of their order during shipping.

  • Treasuries

    A feature on Etsy that allows users to curate and share collections of their favorite items from other shops.


  • Upselling

    Suggesting higher-priced or additional items to a buyer to increase the overall value of their purchase.


  • Value proposition

    The unique benefit or advantage that a seller offers to its customers compared to its competitors.

  • Variations

    Different options available for a listing, such as color, size, or material.

  • Vintage

    Items that are at least 20 years old and are considered to have value or interest because of their age or rarity.


  • Wholesale order

    A large order placed by a retailer or distributor for resale in their own store or online shop.

  • Wholesale

    The sale of goods in large quantities at a discounted price for resale by another party.

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