Essential Etsy SEO Checklist

Research and Use Relevant Keywords

• Researched relevant keywords for my target audience
• Used these keywords strategically in my titles and tags
• Considered long-tail keywords that are more specific and less competitive than broader keywords
• Checked the competition for my target keywords to see how many other shops are using them
• Looked at the search volume for my target keywords to see how popular they are with potential buyers
• Used keyword variations and synonyms to ensure that my listings appear in a variety of search results
• Used my target keywords in my item descriptions, shop policies, and other areas of my shop that can be indexed by search engines

Clear and Compelling Product Descriptions

• Included important details about my product, such as size and materials
• Used descriptive language to help potential buyers envision using my product
• Included my target keywords in my product descriptions without sacrificing readability or clarity
• Included any unique features or benefits of my product that set it apart from similar items
• Avoided using vague or general terms that don’t provide specific information about the product (e.g. “beautiful,” “high-quality”)

High-Quality Photos with Descriptive Alt Text Tags

• Included target keywords in the image alt text tags that are displayed when the image can’t be loaded (e.g. “Handmade pottery mug in blue with unique handle”)
• Used relevant and descriptive file names for my product photos that include my target keywords (e.g. “handmade-pottery-mug-blue.jpg”)
• Used high-quality images that are optimized for fast loading times and don’t slow down my website or shop
• Used my primary keyword in the first 125 characters of my alt text to ensure it is not truncated in search results
• Avoided keyword stuffing in my alt text by using natural language and avoiding the repetition of the same keyword
• Used hyphens to separate words in my alt text tags to make it easier for search engines to read

Customer Reviews

• Encouraged customers to leave reviews that include my target keywords
• Included a note in their package or sent a follow-up email after their purchase
• Used my target keywords in my responses to reviews when appropriate (e.g. thanking customers for mentioning a specific feature or benefit of the product)
• Monitored my customer reviews for any recurring themes or concerns that I can address in my product descriptions or policies

Use Social Media to Promote Shop with Target Keywords

• Shared my products on social media platforms like Instagram, Facebook, and Pinterest
• Included my target keywords in my social media posts
• Researched which social media platforms my target audience is most active on and focused my efforts on those platforms
• Shared links to my Etsy shop and product listings on my social media channels to drive traffic to my shop
• Considered using social media advertising or influencer partnerships to reach new audiences and increase my shop’s visibility

Keep Shop Updated with New Products and Target Keywords

• Regularly added new products to my shop to keep customers engaged and coming back
• Considered creating new products or collections based on seasonal trends or popular search terms
• Checked my existing listings for any outdated or irrelevant information that might be hurting my search rankings
• Used my target keywords strategically in the titles, tags, and descriptions of my new products

Monitor and Analyze Shop Performance

• Tracked my shop’s performance using Etsy’s analytics tools
• Made changes to my listings, pricing, and other aspects of my shop as needed to optimize my results based on my target keywords
• Identified which listings are performing well and which ones need improvement based on my target keywords and other factors
• Monitored my keyword click-through rates and identified any patterns or trends that could indicate issues with my titles, tags, or descriptions
• Identified any new keyword opportunities or trends in my industry or niche and incorporated them into my shop’s strategy