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What is a Category?

A category is a grouping of products or services that share similar characteristics or functions. In ecommerce, categories are used to organize products and make it easier for customers to find what they are looking for.

Understanding how categories work

Ecommerce businesses use categories to group similar products together and make it easier for customers to navigate their website and find what they need. Categories can be organized in a hierarchical structure, with broad categories at the top and more specific subcategories below. Customers can browse categories to find products that meet their needs or use search functionality to find specific products.

Product categories on the Gap.com website


A practical example of using categories in ecommerce would be a clothing retailer creating categories such as “Men’s Clothing,” “Women’s Clothing,” “Shoes,” and “Accessories” to organize their product offerings. Within each category, the retailer could have subcategories such as “Tops,” “Bottoms,” and “Outerwear” for apparel, or “Sneakers,” “Boots,” and “Sandals” for shoes.

Business impact of Category

Categories are an important aspect of ecommerce, as they help businesses organize and present their products in a way that is easy for customers to navigate and find what they are looking for. By using categories, ecommerce businesses can improve the customer experience, increase engagement and conversions, and ultimately drive sales and revenue.

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